Event planning business plan template use this template to create the business plan for your new event management business. Feel free to use these salon marketing guides to improve your emails, facebook posts and articles. When you create this plan, you have to ensure that its achievable. Since this kind of marketing plan is used for a specific business area or program, its results are short. Overall the community is still immature in terms of governance, organisation, and ability to reach consensus and mobilise around an agreed plan. Create an event marketing plan with the help of references like event marketing plan template samples. Before you start writing your event marketing plan you need to take a step back and have a good look at. Event planning template name of event what building opening, sports day, art show, launch of new program date of event time of event location of event event coordinatorcontact person target. Clubworks bachelors thesis in international business,64 pages spring 20 abstract this thesis provides a strategic marketing plan for an event. In our experience, though, when marketing managers or executives are looking to build a plan, they often have in mind something completely different from what shows up in an internet search for marketing plan examples. The basic business information business name business. Our main objectives for the event are to raise money for the childrens wish foundation as well as raise awareness for their cause. The following sample marketing plan shows how sonic is preparing to launch its first product.
We focus on satisfying the needs of lowtomiddle class residents and companies located inside or outside the loca bay industrial park. The marketing plan is the component of the business plan. Although this is the first section in a marketing plan, it is usually. Event planning support documents 20112012 marketing plan. Although it does not provide detailed information, it does present an overview of the plan so readers can identify key issues pertaining to their roles in the planning and implementation processes. This sample event management business plan in nigeria can be used for grant applications, bank loans, proposal writing, business concept note, competitions etc. Social media and online marketing will play an important role in the development of rossit levations business. It would be great if you could plan your event advertising strategy based on. An event management plan covers all the safety and organisational aspects of your event. A5 event corporation works in many sectors as social events, corporate events or events for nonprofit. Coffeehouse business plan sample web plan summary bplans.
Executing an event marketing plan by kristen maida, research analyst november 20 executive summary event marketing is used to support a variety of marketing programs and initiatives. At some point in your career, you will likely be involved in writingor at least contributing to a marketing plan. Effective planning requires an accurate situation analysis. Event planning sample marketing plan executive summary. This regional marketing plan has five strategic components. This is one of the very reasons why network marketing agencies have come to be. We analysis its impact and future on the perspective of bangladesh. Jul 22, 2010 bizversity is the technology and media spin off of the highly successful business education company, business blueprint. Some measurable and specific objectives are to attend at least one major trade event such as the taipei international auto parts and. Digital marketing plan template free word, pdf documents. In this article, our marketing plan discussion will focus mostly on the digital marketing aspect, but the strategies and concepts can be expanded to encompass your entire marketing department. Determine and plan numerous touchpoints for stakeholders to encounter your event marketing to vastly increase your chance of a successful sale or engagement 4. A good marketing strategy will be followed well with the help of a marketing plan. Each marketing campaign links advertising goals to health outcomes.
The creation of this strategic marketing plan by the communitys marketing project. Here are the key seven areas to consider when writing your event. With your marketing plan template bundle, youll find everything you need to build a great marketing plan. Although this is the first section in a marketing plan. Event marketing strategies, ideas and examples eventbrite. Although weve projected modest sales because of the difficulty in predicting online sales activity, we believe the potential exists for internet sales to become a substantial percentage of our revenue. Event marketing guide smart insights digital marketing. Long term, the gym will do well to increase gym amenities like showers, lockers, and restrooms. You can easily import and export excel files to work with your tasks online, manage dates, track progress, and estimate marketing.
Check out these sample business plans for event planning, wedding consultants, special event planners, and other event management businesses. Because this brief marketing plan is a sample, it does not include all the details found in a typical marketing plan. How to successfully promote events, festivals, conventions, and expositions by leonard h. The bigger the event andor the riskier the activities the more detailed the plan should be. These are the actual salon marketing plans that we send to clients each month. Here are some great example of marketing plans that you can download and make a guide to.
You can also have a marketing plan for events, products, and in real estate. Your business is needdriven and you never know what company. Use these 5 steps to create a nonprofit marketing plan. Sample marketing plan florida wildflower foundation. The marketing plan nishnawbe aski development fund. The development of an effective marketing and communications plan, or simply emp. Also, strategic marketing planning allows companies to go through the process of identifying what. Management and staffing here you should describe the management and staffing structure of your company. Executive summary the corporate retreat professionals crp is an event planning company specializing in corporate. Marketing plan example sample marketing plan template. Market your event planning business if you want it to survive and grow, but just deciding to market when the mood strikes you is not enough. Jun 23, 2015 introduction a marketing plan is a comprehensive blueprint which outlines an organizations overall marketing efforts. This is the case because the third party only does event planning so they can plan and host the event more efficiently.
The analysis took place over the course of one academic semester by western state college business marketing students. Include appropriate, relevant facts about your event, brief goal statements and action steps for implementation. No entrepreneur should venture into a business without a wellcostructed marketing plan. The following marketing template is a guide for event organisers. Effective marketing is an everyday task, particularly for event planners. Developing an event marketing plan city of greater geelong.
For example, it may contain a summary of quarterly promotion and advertising plans, with spending, timing, and share or shipment goals for each program. The marketing campaign targets link to one of the purposes of the marketing plan. This report is all about to show a marketing plan for nikes products. Mar 22, 2011 a marketing plan is the who, what, when, where, why, and how of your marketing campaign for hosting an event. Simple marketing plan template consists of typical readymade tasks. This template gives you a predefined structure of your marketing project. Geographically, the target consumers for cfe are colorado residents in the denver metro area. It is not an exhaustive list of elements for inclusion within an event marketing plan. This is especially useful if you have different teams like sales and marketing, or if you need to present the event plan to other investors. It is not going to be just about putting word on word or excel marketing template. Our objectives to be achieved through media and marketing are as follows. The following pages contain an annotated sample marketing plan for blue sky clothing.
We make a planning app, so of course, were going to tell you that the first thing you need to do is some serious planning. Clubworks bachelors thesis in international business,64 pages spring 20 abstract this thesis provides a strategic marketing plan for an event management company, which represents service business organizations. Develop a functional event marketing plan that enables you to meet specified needs and targets it is recommended that your event marketing plan be short, practical and precise. Corporate retreat professionals event planning business plan market analysis summary. What your event marketing campaign examples create a programme that re. A marketing plan does not only focus on the promotion and advertisement of the businesss products and services. Having worked with hundreds of organizations, i can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who dont.
Event planners consistently cite low attendance as their greatest fear, and are often unsure of how to ensure their events draw sizable audiences. It also provides an avenue for decisionmakers and business stakeholders to come up with a solid marketing strategies and action plan. Here are all the components of an event marketing plan listed out. Executive summary the a5 event corporation is an event management company specializing in customers of all levels. In this sales and marketing plan, you need to include all the relevant steps, which will make your marketing task easier. The guide also references an event planning template to help you plan your event in a strategic manner, to get the best possible results.
A b2b company just hired a new cmo the prospect just had a content. Hoyle, cae, cmp event risk management and safety by peter e. The creation of the marketing plan is understated as. We plan to expand the functionality of our website so that it becomes a substantial revenue stream for dark roast java. We are building our marketing infrastructure so that we can eventually reach more customers with the same pizza offering. Writing a marketing plan for an event sample template. Make your event successful when you utilize this abovementioned event marketing plan template. For example, are you using a ticket hotline, web sales, walkup. Occasions, the event planning specialists, brings to the community of portland a new breath of air in the event. The event will be pre advertised by, local ilr station 2br, bbc radio lancashire, marketing. Good at cultivating relationships in oneonone situations relatively new to area only lived here for.
Marketing plan, which explains how you will effectively market your products and services to the target customers. Executive summary the corporate retreat professionals crp is an event planning company specializing in corporate customers. For the content marketing strategy checklist, a trigger event may be. Event marketing how to successfully promote events, festivals, conventions, and expositions leonard h. Marketing serves to be one of the most important pillars that make a business successful. Ensuring that your sample event marketing processes are welldeveloped can enable you to have more confidence in terms of implementing your plans of action. For example, the plan can suggest which roles are needed, but the human resources department has. Sample marketing plan gemma ganni mar 216470 october 5th, 20 table of contents. It provides direction, and a stepbystep guide of everything involved in the planning and coordination of an event. If you do weddings or events, you already know how important planning is. This is what an event marketing plan usually consists of. Ultimately, the goal of rossit levation is to improve their athletes lives and thus, major growth isnt a priority.
You can edit it to suit your own needs and incorporate your own information. In our event planning 101 toolkit which you can download at the bottom of this page we include a copy of a free event planning template. The company does not have additional people who can be taken away from their daily jobs, nor time to invest in an infrequent event. How to write a marketing plan for an event international. A marketing plan is a written strategy for selling the productsservices of a new business. Event marketing plan is the single most valuable tool that you should be using right now if you want to take that business to the next level. This thesis provides a strategic marketing plan for an event management company, which represents service business organizations.
Event planning support documents 20112012 marketing plan 3 2. A marketing plan, much like a mission statement for the marketing of a certain product or service, will help in reaching a certain goal that the company would like to attain. Event safety event management plan contents 1 mission statement 2 event outline. Event planning business plan sample market analysis bplans. The yearly plan concerns marketing objectives and strategies for aproduct, product range, development of the bank for one year, while the longterm marketing plan concerns aperiod of two to five years.
At bizversity our mission is to grow the people that move the world forward. Effective marketing is an everyday task, particularly for event. This marketing plan contains a thorough analysis of the crested butte center for the art. Event marketingpr plan template east lothian council. Have you ever wondered why there are so many events that are happening in. Event planning sample marketing plan executive summary mplans. Before you download one of the sample event marketing plan templates that we have got for free, you should know what a plan such as that is usually made up of.
Tips be precisebe action drivenbe relevant to your main event objective examples. There is a variety of marketing plan templates, so you can pick the one that suits your objectives and event specifics best. It is cost efficient for a third party to plan the event. Creating an excellent and effective event marketing word plan for an upcoming event should be your topmost priority to make the event successful. In this paper we evaluate how to start an event management business in bangladesh. Event planning business plan template event manager blog. Whether youre chopping down a tree or figuring out how to write a marketing plan, the steps you take ahead of time are crucial to your marketing success. For example, your event is the most established event of its kind, you have an experienced event team, your event. How to create a strategy for your event, and set meaningful goals. Executive summary early next year, sonic will introduce a new product in the nowmature u. It is best practice to produce one and you can find a template below. But thats not just prejudice talkingyou need to plan your marketing for your event as much as you plan for things like venue, speakers, and catering.
This sample marketing plan was created with marketing plan pro software. It also provides an avenue for decisionmakers and business stakeholders to come up with a solid marketing strategies and action plan that can improve the current condition of the. Of course, implementing your plan is easier with good examples. Jan 05, 2015 4 elements of a simple event marketing plan. Event planning sample marketing plan marketing strategy. Event marketingpr plan template simpson university. Su event marketing plan template simpson university. Of course the exact nature of your plan, and your marketing situation, dictates its contents.